Duct tape. Wow. Ingenious invention. One of the best. AND it needs no marketing dollars behind it to sell it's benefits. Imagination rules when it comes to duct tape.
Today with duct tape I was able to:
1) mark out a 150 square METRE booth space
2) sketch out demo locations within the space using different colors of duct tape
3) have the key stakeholders walk through the space and visualize our uber-expensive demonstration at an upcoming world exhibition
All with a few dozen rolls of duct tape.
No technology. No graphics. Just duct tape, a good marketing plan, a spiel and a little imagination. And now... an approved budget.
Poof!
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