I like/love my job. I get to work in so many global markets. But sometimes, I get confused. Where am I? How do I spell that word? What the *$%#@ do they call 'that' there?
Today I was in a meeting - of a series of meetings - about creating a 'product navigator'. A single interface of sorts that would launch our entire enterprise of products... *ahem*... solutions. Globally.
Well, anyone who has ever worked on products... *ahem*... solutions that are sold globally knows that there are many words, catch phrases, lingo, etc. that is, well, unique to the local market. That's the point of global marketing with a local flavour/flavor. (See? I just did it again!)
It reminds me of when I first started a job at WWLD Institute (code name.) My soon to be friend Melle was helpful enough to phonetically spell out the word 'route' for me. Cause it's pronounced one way in the U.S. and another way in Canada, the UK, etc.
Now I have a whole host of words I need to localize. (Or localise.) Taking a cue from Melle, I have a big bunch of post-its with the proper spelling and pronunciation slapped to my cabinet above my desk.
In the meeting today I wanted to go and grab those post-its and slap them on the foreheads of the others in the room. Is that wrong?
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